Toronto's thirst for cooking methods and recipes drew increasingly larger crowds at the Consumers' Gas Company Cooking School. The weekly radio show audience also growing was not being unnoticed. Who was this Jessie Read and why do women love to hear what she has to say?
Today millions watch the Food Network and surf the web looking for recipes but where did you turn to in the 1930s? Realizing the engaging personality and popularity of Toronto's Jessie Read it appeared time for her to reach tens of thousands more in a talking picture. The first cooking school of its kind would be created and seen in hundreds of theatres across Ontario.
Was Jessie Read a pioneer to the term "Girls Night Out"? In a win-win situation she created an escape for homemakers in the 1930's to get a night out while learning how to improve their cooking. How could a husband not see that as a benefit to the household?
A pioneering radio broadcast on CKCL Toronto, Canada launched cooking classes across the air waves May, 25 1925 which could have been the Food Network of today on radio. Miss Jessie Read, home service director for Consumer Gas launched broadcast No. 1 with a Strawberry Floating Island and Strawberry Mound recipe.
Jessie Read brought cooking to the air waves of Canada and parts of the USA on CKCL radio in Toronto Canada. In 1931 her show was featured on the cover of a trade booklet "Radio Trade-Builder" that was "For every store that sells radio in Canada."